Pacific Art League

A passion for art and community since 1921



Jon Graves, Executive Director & CEO |

Jon has spent his career in the media business both in entrepreneurial start up environments and with senior positions at large prestigious brands including; The Economist, Bloomberg Media, Gartner and Recode. As CEO of “Softworld”, he launched the Palo Alto based US division of a successful UK based technology event business. Jon has extensive experience in business development, marketing, team leadership and financial management.

Jon graduated with a BA majoring in Art History and Fine Art from his native UK. In the early part of his career he was transferred to the Los Angeles office of a London based exhibition company as business development manager for “Art LA”, the largest museum quality contemporary art fair in the Western US.

Jon is excited to combine his extensive business experience with his love of visual art, to help The Pacific Art League significantly expand and build its profile, ahead of celebrating our centenary in 2021.

Natasha Cook, Assistant Executive Director |

Linda Covello, Academic Director |

Aly Gould, Marketing Director |

Donny Foley, Gallery Manager |

Yogita Kandpal, Office & Membership Manager |

Asami Akinaga, Education Services Manager |

Hiba Ahammou, Special Projects |



Theo Keet, President

Theo Keet has a 40+ year career in Finance, Marketing and General Management at global high-tech companies as well as local start-ups, in software and life science. Theo has served as CFO at Philips Electronics and several local start ups. Prior to 1997 Theo held increasingly responsible executive positions in finance, auditing and marketing during his 16-year tenure at Unisys Corporation. Theo started his career with PriceWaterhouseCoopers in The Netherlands with long-term assignments in Portugal and Brazil. He holds a degree in finance and accounting and CPA certification from The Netherlands.  He is a mentor at the GSBI program of the Santa Clara University and a member of the Rotary Club. Theo was elected to the Board of Directors for three years from January 2016 - December 2018. He can be contacted at president (at)

Priya Bonthu

Bio coming soon

Kay Culpepper

Kay is a credentialed teacher who has served on the Pacific Art League Board of Directors in past years in an effort to promote progress in arts, education and to prevent the sale of this building. Her previous PAL Board positions include the Chair of the Membership Committee, the Chair of the Exhibition Committee, and a member of the Education Committee.  Kay also served PAL in the past as its volunteer coordinator. Kay was elected to the Board of Directors for three years from January 2016 - December 2018.

Kay has volunteered throughout her 40+ years in Palo Alto.  Her long volunteer career includes President of the Escondido School PTA, Chair of the School Site Council, Palo Alto High School PTA Board Parliamentarian, the Tinsley Committee for PAUSD and the Ventura Parent Education Project for Spanish-speaking families.

Ellie Javadi

Ellie has more than 15 years of technology communications experience. At Norwest Venture Partners (NVP) she is responsible for global marketing. As part of the portfolio services team, she is focused on supporting NVP’s early, mid and growth-stage portfolio companies on their marketing and communications strategies and awareness building initiatives. She also assists them with marketing resources and execution.

Ellie is currently President of PRSA Silicon Valley, a member-based organization connecting 22,000 communication professionals.

Before joining NVP, Ellie was director of marketing at SRI International based in Menlo Park, CA for nine years. She was responsible for content development, corporate communications, and marketing communications initiatives for SRI and its spin-off companies.

Earlier, Ellie was at A&R, a San Mateo-based communications firm, where she developed and managed full-spectrum corporate public relations programs. Client companies included Skystream, Zone Labs, Metreo, Netscreen, and ICG Communications. Ellie was also responsible for communications at Agile Software, Aspect Development, and Ariba. Ellie holds a bachelor of science in political science/applied history and a master of arts degree in professional writing from Carnegie Mellon University.

Hazel Keelan

Hazel Keelan was elected by the members to Pacific Art League’s Board of Directors in November 2016 for three years from January 2017 -December 2019. Hazel is a committed visual artist and established musician performing regularly in local orchestras and chamber concerts while also teaching violin and piano to inspire as many people as possible to enjoy creativity in their lives. Hazel holds a Higher National Diploma in Fine Art in the Community and a Foundation in Fine Art and Design from the United Kingdom. She has also studied the use of art in therapy and education.

Hazel currently resides with her family in Menlo Park and is working on innovation in classical performance, visual expression, community and technology. Her latest venture, Sight and Sound, incorporates digital art, hi-tech and audience participation. Hazel also has experience working with in the non-profit and government sector businesses in both the US and the UK.

Dan Kostenbauder

Dan Kostenbauder was appointed to the Board of Directors in January 2016 and elected by the members in November 2016 for three years from January 2017 - December 2019. Dan is thePacific Art League’s Treasurer. He retired recently from Hewlett-Packardwhere he served in various capacities within the Tax Department ending his tenure with the organization as the Vice President of Tax Policy.  Dan has worked on assignment to Geneva, Switzerland; He has chaired numerous trade association tax committees and has testified before the United States House Ways and Means and Senate Finance Committees on several occasions.

Christine Loredo

Bio coming soon

Caroline Mustard

Caroline Mustard was born in England and graduated Brighton College of Art (now Brighton University) with a BA in Fine Arts Painting. She is an accomplished artist with years of experience in scenic painting and faux painting. She has since returned to her roots as an artist and has embraced mobile art.  She is now a working artist and Silicon’s Valley’s leading mobile digital (iPad) art educator having delivered classes at many locations including the Pacific Art League, Palo Alto Art Center, Stanford, Filoli and many other art centers.  She is also the co-founder of Mobile Art Academy and, an online mobile art teaching platform.

Carolina Moura

Born and raised in Brazil, Carolina was driven by art since she was a young girl. In 2002, she started working with art education at a non-profit organization ,as a visual artist, as well as pursuing her Bachelor's degree in Fine Arts. After moving to US, she started mixed media combining traditional art, graphic design, and digital art together to create her pieces. Her works have been evolving as she continues in her creative journey seeking for quality light, shapes and forms. She has supported both educational institutions, Non-profits, and community events as a Visual Artist, Art Instructor and a Graphic Designer. She currently works as an art Instructor at Pacific Art League and leads both art projects and events at different local communities around the Bay Area.

Celeste Parisi

Celeste Parisi is currently working as a Faculty Member at Apple University. After graduating with a Bachelor’s degree in Political Science from the University of San Francisco, Celeste has spent the entirety of her professional career at Apple, working in various roles: Recruiting, Marketing and Communications, and Employee Education. Her expertise includes teaching, writing, and curriculum development. In her free time, she loves to spend time outdoors, try out new recipes in the kitchen, and develop her watercolor and oil painting skills. 

Teri Vershel

Teri has been an art lover her entire life and wants the arts to thrive in her community.  She’s been in the Bay Area for over 30 years and has contributed on other arts’ boards, as well as, school boards and fundraising boards. She has a degree in Computer Science and worked in industry for over 15 years. She and her husband, Mark, have a daughter out of college and a son in high school, so she has many connections in the community through the schools. She recently finished a photography degree and enjoys taking street photographs and portraits. She is a photographer at Pro-Bono Photography, an organization that pairs non-profits that need photography services but have no budget with photographers. She also enjoys theater, music, reading, yoga and traveling.


The Advisory Council is made up of five or six leaders from the local business, social, and artistic community.The members of the Advisory Council assist the board of directors in evaluating new programs and revitalizing existing programs. As leaders in the community, they offer unique insight and contacts to aid Pacific Art League in developing new programs and initiatives.The Council typically meets once a quarter, usually during a lunch hosted by PAL.