PAL Team

  • Executive Director

    Aly Gould is a dynamic executive director and marketing leader with over 20 years of experience in branding, strategy, and creative direction. From orchestrating high-profile marketing campaigns in New York City and Hong Kong to leading the Pacific Art League in Silicon Valley, Aly's career has been marked by innovation and a deep commitment to the arts.

    Since joining PAL in 2017 and becoming Executive Director in 2021, Aly has spearheaded the organization’s growth and transformation. She has implemented strategic initiatives that enhanced community engagement, increased membership, and secured vital partnerships, all while navigating the challenges of the pandemic. Aly’s visionary leadership has driven operational improvements and successful fundraising efforts, ensuring PAL’s long-term sustainability.

    Aly's extensive background includes roles as Marketing Director at NYC & Company, where she promoted New York City as a global destination, and as a Marketing Consultant in Hong Kong, elevating fine arts and fashion brands. Her work is fueled by a passion for creativity and cultural enrichment, and she is dedicated to expanding access to the arts in the Bay Area.

  • Education & Gallery Director

  • Marketing & Membership Director

  • Program & Development Director

  • Office Manager