Marco Zecchin: Marketing for Artists
Free for PAL members
$20 for non-members
Are you an artist tired of being told that marketing is a dry, formulaic chore? Do you feel like the world of commerce is at odds with your creative soul? It’s time to challenge those clichés and discover a new path, one that empowers you to market your art with the same passion and creativity you bring to your craft.
In 1998, a unique partnership was forged between two unlikely friends: JD Savelli, a marketing professional, and Marco Zecchin, a fine art photographer. Their passionate discussions on art and marketing led them to a revolutionary discovery: the most effective art marketing isn't about rigid formulas; it’s about embracing the artist's unique perspective. They learned that the best way to get your art seen and sold is to apply your abundant creative talents to the marketing of your art itself.
This revelation, born from their dynamic collaboration and the practical challenge of marketing Marco's own photographic work became the foundation for the Marketing for Artists Workshops. Unlike other resources that offer one-size-fits-all solutions, their workshops are designed to speak your language. They’ve translated marketing concepts into practices that resonate with artists, transforming a daunting task into an exciting and empowering creative endeavor.
Today, Marco Zecchin teaches artists how to focus their creativity to get their work the attention it deserves. He’s not just teaching you how to sell; he's coaching you on how to use your artistic sensibilities to build a sustainable career. Stop leaving your success to chance. It’s time to take control of your destiny and master the Art of Marketing. Your masterpiece deserves to be seen, and we’re here to show you how.