PAL Speaker Series
The PAL Speaker Series is designed to inspire, inform, and spark conversation. Each month, we welcome artists, curators, arts leaders, and creative thinkers to share their stories and insights, opening new windows into the many ways art shapes our lives.
Free for PAL members; $20 for non-members.
A Picture is Worth a Thousand Words with Lisa Bertelsen-Kivett
Why do some names seize in the imagination, while others disappear without a trace? In this talk, an expert in branding and behavioral science examines how product names are designed to influence perception, often without our conscious awareness. Through thought experiments, you will see why a name is just as consequential as the product itself. The conversation then shifts from the marketplace to the artist’s studio. Based on one-on-one interviews with nine artists, Lisa investigates how titles emerge from memory, music, politics, private symbolism, intuition—and, sometimes, the practical desire to sell.
Free for PAL Members / $20 for Non-Members
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Lisa Bertelsen-Kivett is a marketing strategist with more than 30 years of experience helping Fortune 500 companies and Silicon Valley startups solve complex business challenges. Her work with Google, Merrill Lynch, Salesforce, Bain & Company, Visa and FedEx combined market research, brand strategy and corporate strategy to transform data-driven insights into compelling stories, stronger customer experiences and growth. She has lectured at NYU, UC Berkeley, USC’s Marshall School of Business and Parsons School of Design. Now, she applies an analytical, human-centered approach to interior design, drawing on research, behavioral science and usability. Long fascinated by language and its power to shape perception and emotion, Lisa explores how names—whether for brands, products, services or artworks—create meaning and influence how we experience the world.
PAL Speaker Series: Claudia Hess: Art Estate Planning - What do you need to know and do!
PAL Speaker Series: Claudia Hess: Art Estate Planning - What do you need to know and do!
Free for PAL members
$20 for non-members.
Estate planning for art is too important to leave to chance. In this engaging talk, certified fine art appraiser and CEO of Hess Art Advisory, Claudia Worthington Hess, AAA, MBA, demystifies what happens to artwork when the artist or collector is no longer here. Drawing on over 40 years of experience with collectors, museums, and estates, she offers clear, practical guidance for artists and non-artists alike.
Claudia explains the pitfalls of trading art, how to talk with your family about your art estate, and which professionals you need on your team—appraiser, estate attorney, and tax expert. She breaks down the difference between replacement, fair market, and comparable market values so you can “get real” about what your art is actually worth.
Attendees will explore options for selling, placing works in trusts or LLCs, and donating art, including what really happens before, during, and after a museum gift—ownership transfer, deaccessioning, and tax forms. You will leave with a roadmap to start planning now, protect your legacy, and ensure your artwork continues to have impact for the people and institutions you care about most.
Biography:
Claudia Worthington Hess, MBA, AAA, is CEO of Hess Art Advisory and a certified fine art appraiser based in the San Francisco Bay Area. She brings over 40 years of experience as an art historian, curator, educator, entrepreneur, gallery owner, and art consultant. A Certified Member of the Appraisers Association of America, she prepares USPAP-compliant appraisal reports and advises private collectors, corporations, and institutions on building collections, collection management, and dispersal. Claudia holds an international MBA, studied at the Sorbonne, and completed NYU’s Appraisal Studies program, and is a published author and speaker on contemporary art. Claudia holds an international MBA, studied at the Sorbonne, and completed NYU’s Appraisal Studies program, and is a published author and speaker on contemporary art.
PAL Speaker Series: From Vision to Reality: Bringing the Palo Alto Museum to Life
PAL Speaker Series: From Vision to Reality: Bringing the Palo Alto Museum to Life
Free for PAL members
$20 for non-members.
Join us for an inspiring evening with Marguerite Gong Hancock, inaugural President and CEO of the Palo Alto Museum, as she shares the story behind one of the region’s most anticipated cultural institutions. Housed in the beautifully rehabilitated 20,000‑square‑foot Roth Building at 300 Homer Avenue, the Museum is transforming a 1932 landmark—once home to the Palo Alto Medical Clinic and now listed on the National Register of Historic Places—into a vibrant place to discover, connect, and create.
Marguerite will take the audience behind the scenes of the journey to create a museum that captures Palo Alto’s unique role in shaping the world. The Palo Alto Museum will showcase stories of innovators, changemakers, culture‑creators, and everyday residents whose lives have sparked impact far beyond our city limits. From unique artifacts to interactive exhibits, events, and experiences for all ages, the Museum will be a vibrant civic hub to learn from the past, strengthen community today, and inspire a brighter future.
Don’t miss this sneak peek into the Museum's opening exhibits, gathering spaces, and dynamic events. Whether you are passionate about local history, hands-on learning, building community, or turning ideas into impact, this is a unique opportunity to see how a bold cultural vision is becoming reality—and how you can be part of the story.
Biography:
Marguerite Gong Hancock is the inaugural President and CEO of the Palo Alto Museum. A Palo Alto native, she is museum executive, community builder, political economist, and educator who brings over 25 years of experience leading innovative institutions at the intersection of technology, culture, business, education, and society. She previously served as Chief Innovation Officer and Vice President of Programming at the Computer History Museum, where she pioneered initiatives and founded the Exponential Center. During nearly two decades at Stanford University, she advanced research and education on innovation and entrepreneurship around the world and published three books. Marguerite is married to Russell Hancock, who leads the nonprofit think tank Joint Venture Silicon Valley. Together, they raised their three children in Palo Alto and gratefully still call the city home.
PAL Speaker Series: The Art & Craft of Writing Artist Statements
Transform your creative practice by mastering the art of writing about your work. Our exclusive talk will provide you with the essential tools to craft compelling stories, build a consistent writing habit, and enrich your relationship with patrons.
Raja GuhaThakurta PhD: The Cosmos Is My Canvas
What if the cosmos and the canvas are more connected than you think? Join us for a stunning journey through the universe and discover the surprising parallels between astrophysics research and attention to detail essential for creating art.
Natalia Draschinskaya: Storytelling & Self Publishing
Natalia Draschinskaya: Storytelling & Self Publishing
Marco Zecchin: Marketing for Artists
Stop treating marketing as a chore and start viewing it as a new creative canvas. Discover how to apply your artistic passion to the Art of Marketing and finally get your work the attention and sales it deserves.